What Is Variable Data Printing (VDP) & Why It Is Important For Your Business’s Growth
KNOWLEDGE & EXPERTISE Press & Blog What Is Variable Data Printing (VDP) & Why It Is Important For Your Business’s Growth While it is not a surprise anymore to receive mailers or brochures with your name printed on it, many people are still awed by seeing their names on jars of Nutella and bottles of Coke. And that personalisation campaign have boosted 7% increase in sales for Coca-Cola in 2011. According to the Variable Data Printing Labels Market Growth report, it has also earned more than 18 million media impressions, an amazing increase of 870% on its Facebook site, with page ‘likes’ growing by 39%. HOW TO MAKE IT HAPPEN TO YOUR PRODUCTS AND BRAND? The core power of VDP (also known as VDP Digital Imaging) Giving each of your products a unique digital identity may be the best benefit of VDPWhile VDP enables each and every packaging a unique design/ QR code, in another terms is that each of your products has its own identity. With a running or random serial number with QR codes printed onto each packaging, products tracking & tracing can be easily done. Supply chain analytics enables business owners to understand and arrange the lifecycle of their products, supervising the quantity of products for each agent/ resellers to control stock distribution and also curb price dumping issues. Increasing consumer engagement to drive better salesOn the other hand, with QR codes that are accessible to mass consumers, the QR code could be used to lead consumers to other platforms such as webpages & social media sites, download an app, dial your contact number and view your business location. The longer and more consumer engagement could be better for your business to increase exposure, understanding, communication and most importantly, sales. Other than being able to share additional information, QR codes could also become the point of interaction for consumers to enhance customer experience through gimmicky digital advertisements such as Jack Ma’s special message in a bottle. Consumer’s knowledge on genuine products as important asWhen it comes to branded and popular products, counterfeit is not an unusual word. It is easy for you as the brand owner to get know of and differentiate between the real and fake thing, but how would your consumers know? Many of your consumers may not even know there are fake products circulating in the Variable Data Printing Labels Market Growth before they find the products faulty or harmful. By then, your brand’s reputation will be tarnished and recovery will be difficult. So, take actions before they hit your products and brand. There are small start to prevent counterfeits such as special security labels or stickers for added protection. Providing QR codes for your consumers to scan and check is even better to largely increase their trust and confidence with you. Design variations by VDP Product differentiation that connects with consumers on a personal levelLooking back at the Coca-Cola’s ‘Share a Coke’ campaign, ever wondered how long did they took to print all different names on the individual bottles? Much shorter than you can imagined, all thanks to the latest VDP Digital Imaging printing technology; variable data printing. With VDP, an excel sheet containing thousands of different data could then be printed out onto individual packaging as fast as 3450 multi-coloured and design sheets per hour. That might be faster than your ordinary offset printer The new hit in packaging: Diversity While you might think that fancy coloured and designed packaging are difficult to sustain and you may think that your designer might run out of ideas in designing them. The answer is: NO. But what is VDP? VDP has set the digital printing bar high by enabling random or different designs to be printed onto each packaging for a unique experience as per the Variable Data Printing Labels Market Trends. With mosaic, we use one seed pattern or file that is automatically randomised to print different designs onto each packaging. How so? Rotating, transposing and zooming the colours and patterns of that file helps to create unique individual designs. Partner with a digital printer for your amazing VDP project Variable data printing or VDP Digital Imaging are only available through digital printers that offers the prestigious technology. At Packtica, our clients get to enjoy all of the solutions VDP has to offer with a low minimum order and fast turnaround time. This enables you to be more reactive to Variable Data Printing Labels Market Trends, create amazing engagement and packaging for your consumers. Talk to us now to see how you can have the best packaging with optimum functionality for your beloved products and valuable consumers. References https://econsultancy.com/digital-marketing-campaigns-coca-cola/ https://blog.digimarc.com/ArticleDetails?UrlName=Five-Ways-to-Utilize-V… Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Your Product’s Packaging Is More Important Than You Think. Here’s Why
KNOWLEDGE & EXPERTISE Press & Blog Your Product’s Packaging Is More Important Than You Think. Here’s Why YOUR PRODUCT’S PACKAGING IS MORE IMPORTANT THAN YOU THINK. HERE’S WHY When it comes to your product’s packaging, level of protection, cost and labour productivity usually become the major factor for decision making. Surely that these are important considerations but think deeper. Your choice of packaging can cause huge impact on consumer’s perception towards your product and company as well as their buying decision. Here’s how: BE DIFFERENT FROM YOUR COMPETITORS Look at the shelves. There are hundreds and thousands of products stacked upon each other, competing to catch as much attention as possible from each pair of eyes. Ranging from mono to multi coloured bags and plastic to paper boxes, your brand packaging has definitely to be different to win the race. According to Ahmad, Nawaz and Billoo, Mohib and Lakhan, Asad Ali on the Effect of Product Packaging in Consumer Buying Decision, different packaging cues affects how a product is perceived. Often the packaging is perceived to be part of the product, it can be difficult for consumers to separate the two aspects such as packaging colour, design, and pictures can influence how a product is perceived. PACKAGING COLOUR AFFECTS CONSUMER BUYING HABITS Your product packaging’s colour plays a role while the consumer is in decision making. Our brain reacts to colours in many different ways, so be aware when choosing what colour to use on your packaging. For instance, green has always been used to represent eco-friendly packaging and organic in the F & B sector. Green has also been the universal sign for “correct” while red as “wrong”. Colour experts cite products with more colour added to the design as less “sophisticated”. Hence, big brands like Apple Inc choose to stick to a simple and monochromatic colour scheme. However, it is best to study and choose the best colour to use according to your product and target audience. PRODUCT PACKAGING CAN BE A VERY USEFUL MARKETING TOOL Your product’s packaging can be very effective in advertising your brand and product through in-store and online. Branded products can gain better recognition and loyalty while including information such as manufacturer details and instruction of use are added points to gain confidence. Also, consider adding more details about your product, its certificates or awards (if any) to obtain trust. There are many ways to display information and details but we think that 3M’s ear plugs packaging by Scholz & Friends Berlin GmbH is doing it in a very creative way to express, attract and retain attention. PACKAGING AS PART OF YOUR BRANDING STRATEGY Think about McDonalds. All its products packaging are easily recognisable with the letter ‘M’ coloured in yellow. If the same font and colour of letter ‘M’ were to be printed onto an empty can, it would very likely be recognised as a McDonald’s product. Same goes to Apple Inc. and Tiffany & Co. Apple uses minimalistic designs while for most people, the iconic robin’s-egg blue box is more recognizable than the Tiffany jewellery itself. These industry leaders have one thing in common which is being very memorable. GOOD PRODUCT NEEDS GOOD ARMOUR Last but not least, let us not forget about the main task of packaging; to protect the product. Since everyone knows how a carton box helps to contain and protect white papers from dropping and crumpling, let’s learn about connected packaging. Connected packaging is the packaging with links or could be connected to additional information/ details that is not printed onto the packaging via QR code, RFID, Near-Field Communication (NFC) or Augmented Reality (AR). Packtica Sdn Bhd has been providing various types of packaging with printed QR code for many years, protecting hundreds of businesses from counterfeits, price dumping and parallel imports within the South East Asia region. For example, traditional electrical appliances require warranty registration with hand-written warranty cards returned to manufacturers via snail mail but now with connective packaging, consumers can easily register their warranty through our online authentication platform- CheckNow by scanning the QR code provided on the packaging. This external platform could be used to display your other products, methods of use, full list of ingredients, and so much more to the consumers. Global players are starting to realise how to motivate consumers to establish and maintain stronger connections with their brands. At the very beginning, connected packaging was just a “technology push” but now that we are starting to see “consumers’ pull” as the newer generation increases their influence and purchasing power. All in all, newer technologies have become more available, affordable and adaptable to help your business in many ways whether your brand needs to connect better with consumers, provide an innovative point of difference, or simply to stay up-to-date and relevant. References https://retailminded.com/4-reasons-why-product-packaging-is-important/#.XiaPof4zbIV https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2436946 https://www.repsly.com/blog/consumer-goods/how-your-brain-reacts-to-colors-a-retail-sales-packaging-guide Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Digitisation vs Digtalisation. What Are They?
KNOWLEDGE & EXPERTISE Press & Blog Digitisation vs Digtalisation. What Are They? DIGITISATION VS DIGITALISATION. WHAT ARE THEY? As the approach of 2020, the digital transformation hype continues to persist, the terms ‘digitization’ and ‘digitalization’ are getting common yet confusing. This question is much deeper than just a question as many people are confused on the importance of digital transformation, while putting their businesses at risk. Now, these two terms have very different meanings, depending on which authority we are referring to. DIGITAL VS ANALOG INFORMATION FOR BUSINESS OPERATIONS Years back before the digital age, things were processed and made through hand and manual courses. Traditional printed newspaper was our primary source of information, but now, we have access to global news with a click of a button. This is due to the continuous evolving network of digital revolution. This process of turning analogue into digital form is called as digitization. In businesses, digitization is important when dealing with analog information in ‘paper-based’ processes or hard copies of information. A few other examples of digitisation are as such: Traditional bank statements are sent via snail mail but now that it is being sent via e-mail or through phone app. Recording and storing patient’s medical information into the computer instead of hand-written files Personal identification details are stored into chip based identification cards to replace paper birth certificates to store much more data, safer and convenient. This transformation from analogue to digital form has helped in ‘green environment’ as we have used less papers and made information more conveniently accessible. HOW DIGITALISATION MODERNIZE BUSINESS OPERATIONS While digitisation is the conversion of information and data from manual to digital form, digitalisation is more of the process and how it will impact the society, organisations and businesses. According to Gartner’s IT Glossary, “Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. It is the process of moving to a digital business.” The very first changes we see in this is how employees mark their attendance for work. Traditionally, punch card machine and paper punch cards are used to mark the time-in and time-out of an employee but now that it has transformed into fingerprint machines that recognises the employee’s fingerprints to prevent fraud of attendance. Online business management systems have also been introduced to ease the supervision of work processes and completion of tasks of the employees. While those are the internal transformation that will largely change the operation of an organisation, communication methods with outside parties have also changed from using snail mail and telephone calls to e-mails, direct messaging and online conference calls. Digitalisation is transforming the world of work as the acquisition of digital skills have now become a prerequisite for individual, industry and regional success. Some other examples of digitalisation are: AI cooking machines that automatically cook hot food with minimal help from human being by only needing to replenish the ingredients. Self-service checkouts at hypermarkets instead of cashiers E-commerce websites to replace pestle and mortar shops. As digital technologies being implemented into processes and businesses, people’s jobs change. Imagine how a manual process of packaging by human hands are to be replaced with AI arm that can work 24/7 non-stop will impact the quantity and time frame of the whole process. And now with the latest technology in manufacturing which is the on-line vision system, the product on the conveyor belt will be scanned and all printed information such as QR codes, will be captured through a camera lens and the information captured will be gathered and sent into the system by batches according to the settings set. Faulty products will automatically be separated for manual examination. This on-line vision system has largely changed the manufacturing industry’s efficiency, production rate and quality control of products especially in mainland China and it has brought big data collection to another level. Since Packtica Sdn Bhd has been offering products and services related to QR codes and data, they do provide the on-line vision system for manufacturers within the ASEAN region too. Besides that, they also offer a huge variety of practical solutions for big data collection, anti-counterfeit, price dumping and parallel import. Check out their products & services HERE. However, Malaysia might not be on the fast track yet to receive these sets of technology in manufacturing, we must be prepared and accept that big data is the way to go. Businesses that has collections of data will surely be ahead of its competitors. References https://www.timico.com/digitisation-vs-digitalisation/ https://www.google.com/amp/s/www.forbes.com/sites/jasonbloomberg/2018/04/29/digitization-digitalization-and-digital-transformation-confuse-them-at-your-peril/amp/ Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Packtica’s All4Data For DSAM CEO’S Luncheon 2019
KNOWLEDGE & EXPERTISE Press & Blog Packtica’s All4Data For DSAM CEO’S Luncheon 2019 DSAM CEO’s year-end luncheon was held at Eastin Hotel, PJ on the 22nd of November with the attendance of more than 60 CEOs and managing personnel. After a brief welcome and introduction by DSAM President, Datuk Tan Chong Guan, Mr Lim Kok Hing, co-founder of iPay88 presented the topic of Payment evolution, sharing information and analytics on e-payments and its future trends. Then, Managing Director of Packtica, Mr Bryant Kooh shared on topic All4Data. This sharing by Mr Bryant was more on what’s in the word ‘data’ for organisations and businesses. He reinforce the importance for businesses to grab the opportunity into the world of data before it is too late to stay ahead in the industry. An experience session for CheckNow’s instant raffle draw had also received overwhelming responses from the attendees on its practicality and instant results. Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Packtica Visitation To Persatuan Insan Istimewa Cheras 2019
KNOWLEDGE & EXPERTISE Press & Blog Packtica Visitation To Persatuan Insan Istimewa Cheras 2019 Officiation of collaboration ceremony on 3rd of October 2019 @ Dewan KBS Firstly, Packtica would like to congratulate SJC Solex Corporation (M) Sdn Bhd (SJC Solex Corporation) for the successful officiation of collaboration ceremony between LPM Support and Institut Sukan Negara Malaysia. We would also like to thank SJC Solex Corporation for inviting and giving us an opportunity to introduce and share the implementation of our QR holographic labels on each of LPM Support’s product during the ceremony event. Being given the trade to assist LPM Support’s products in preventing and deterring counterfeits through our carefully curated holographic label is also a great pleasure. SJC Solex Corporation’s establishment in year 1994, LPM Support has been one of the world’s largest and fastest growing manufacturers and distributors of orthopedic equipment. Their goal is to design manufacture and market technically advanced products for injury prevention, injury treatment and performance enhancement. Considering LPM Support’s products may play a great role in preventing or treating injuries, it is important for the product to be genuine as it might affect the person’s health and physical support upon usage. A compromised or fake orthopedic equipment may not only lost its effect on treating an injury but it might further damage the injury. Hence, Packtica has offered our range of QR code holographic labels to prevent counterfeits, enhance consumer buying experience and provide better assurance for buyers. With our QR code holographic labels, LPM Support consumers can now scan & check its products by simply scanning the QR code labelled on each packaging to verify the genuinity of the product. Consumers can now move with confidence! Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Cosmobeauté Indonesia 2019
KNOWLEDGE & EXPERTISE Press & Blog Cosmobeauté Indonesia 2019 Cosmobeauté has been the only platform for the beauty trade professionals within the Southeast Asia region ever since year 2005 where most beauty shows are consumer oriented in this area. Launched in year 2005 in Malaysia, Cosmobeauté has stretched its arms to Indonesia (2006) and Vietnam (2008), gradually recognised as the leading professional beauty trade exhibition in Southeast Asia region. Following successful editions in Indonesia and Vietnam, Cosmobeauté series of exhibitions is expanding to the next exciting destination – Myanmar in 2014 to provide a premium sourcing platform for the beauty industry. Cosmobeauté has been continuing its commitment to be the most proven sourcing platform for beauty trade professionals to explore business in the spectrum of Aesthetic, Beauty, Cosmetic, Hair, Nail and Spa industry. In order to optimize the platform for networking and business opportunities, Cosmobeauté endeavor to facilitate connections between exhibitors, importers, suppliers and visiting buyers through various initiatives. With the lined up events planned over the days of Cosmobeauté, you will have chances to explore latest trends and products from within all segments of the industry. Cosmobeauté also promise strong participation of both national and international group pavilions which give you the globalized perspectives on emerging trends all around the world. Cosmobeauté will be the multi-dimension platform for both exhibitors and buyers to connect with each other for a whole new beauty experience! WHY YOU SHOULD VISIT? A perfect platform to discover potential business partner and source for international and local premium beauty brands from 13 countries Pre-arrange beaute meeting for buyers to source for the latest beauty products & technologies while discovering new business opportunities through face-to-face meetings Ideal for importers, retailers, manufacturers, wholesalers, distributors, beauty salon & spa owners supermarket & departmental stores to visit The leading annual beauty destination for trade professionals to witness and participate in skill competitions, conference & experience live demonstration, workshops & seminars But most importantly, Packtica will be at the most-awaited beauty fair of COSMOBEAUTE INDONESIA 2019 from 17th to 19th October 2019 @ Jakarta Convention Center (JCC) to provide our carefully crafted solutions to assist business owners in expanding their businesses. See you at our booth #G15 Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Packtica Kick-off 2019 Malaysia
KNOWLEDGE & EXPERTISE Press & Blog Packtica Kick-off 2019 Malaysia Innovating Security Printing & Discovering Solutions in Big DataWe are very proud that our product launching event together with an MoU signing ceremony has been a huge success and honorably witnessed by YB Dr Ong Kian Ming at Grand Hyatt Kuala Lumpur on the 23rd of August 2019. During the event, we have launched our first complete solution which consists of SecurePack, CheckNow and QDots. QDots is the latest available technology transfer from our China partner, Shenzhen Qianhai Quantum Cloud Code Technology Co., Ltd to Packtica as the exclusive distributor for all ASEAN countries. QDots’ is a unique and latest method for product identification and authentication. Upon the signing of the MoU, Bryant Kooh, founder and managing director of Packtica proudly announces the future prospects of expanding the business not only within the security printing sector but also IT and big data industry. Quotes Since we have already expanded our business operations to Thailand and the Philippines, we are in the midst of setting up an office in Indonesia, and Vietnam will follow. At Packtica, we always believe that everyone has the right to enjoy genuine and safe products. News references as below: –English –Malay(BH Online)–Malay(Bernama)–Chinese Facebook Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
ASEANbeauty 2019
KNOWLEDGE & EXPERTISE Press & Blog ASEANbeauty 2019 ASEANbeauty 2019 – This premier international beauty trade show for Southeast Asia sets as a golden opportunity for domestic and international industry players to establish and expand their business network with industry insights through three days of business networking, seminars and educational workshops. This unsurpassed captivating beauty exhibition that act as a vital role in creating huge opportunity and trading platform for exhibitors and quality buyers to foster solid networks will make its debut from 2 – 4 May 2019 at Bangkok International Trade & Exhibition Centre (BITEC). Being set up at the most strategic location in Bangkok, ASEANbeauty has the cutting edge in attracting thousands of exhibitors and buyers globally into this highly concentrated beauty trade show for new sales lead that is acclaimed as the most essential sourcing, branding and trading hub for beauty, skin care, cosmetics, spa, supplement, healthcare, and OEM/ODM & packaging industry in Southeast Asia Region. Adding glitz to this beauty trade show, a series of programs such as educational beauty talks, seminars, product demonstration, technical workshops and hosted buyer programs. ASEANbeauty will also be hosting the Beauty Innovation Awards 2019 too. Packtica Thailand will be making presence there to provide our crafted solutions to address all current issues faced by the beauty industry. Our founder, Mr Bryant Kooh, is delighted to present and demonstrate a series of our products at the beauty trade show on 2nd May from 12.20pm to 12.50pm at the main stage area. Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
LPM Support X Institut Sukan Negara Malaysia
KNOWLEDGE & EXPERTISE Press & Blog LPM Support X Institut Sukan Negara Malaysia Recently, Packtica team had made a visit to Persatuan Insan Istimewa Cheras to understand and help special children and people. As we always believe in giving back, we brought food and needs to the house in the hope of the special children and people living there will have improved emotional and financial support. By singing and setting up Christmas tree together with them, we truly felt sympathy yet humble to be who we are and what we have in our lives. We will definitely continue to support these special children and people whenever we are able to. Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes
Checknow
KNOWLEDGE & EXPERTISE Press & Blog Checknow Packtica Sdn. Bhd. manufactures high technology hologram labels and stickers in Malaysia. Packtica extends our complete range. Share Via BACK TO LISTING You May Also Like All Posts Read More Elevate Your Brand with Smart QR Code Label Printing with Suppliers in Malaysia Read More Hologram Security Label Read More Secure QR Codes