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Variable Security Data Printing Philippines

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The Most Common Challenges on Product Warranty

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If you own a business, regardless of how high-quality and promising your product is, you will need to create a plan to manage product warranty. A warranty is a deliberate commitment of a company to guarantee some reparation if proven that the product or service they’ve sold is in an unwanted state than originally offered. These issues may arise from the quality of the product sold, a less-than-ideal delivery of service or workmanship.

Most businesses give very little attention on product warranties as they’re regarded as additional cost, that’s not necessarily anticipated. When you have to replace a damaged good covered by warranty with something that is supposed to generate some revenue for your business, it’ll entail cost and drain potential revenue. But planning how to manage product warranties often guarantees more wins than losses for businesses for the main reason that warranties hold the key to customer satisfaction.

Delivering a high-quality product or service is one thing. But in cases where unanticipated mishaps occur with your products or services (which is guaranteed to happen at some point), knowing what to do and doing it the right way matters. Product warranty management ensures that you can deliver on what you committed, and this often translates to a pleasant customer experience, if not exactly customer loyalty.

Common Challenges in Managing Warranty

So let’s say that you have made the right move to plan for handling product warranties, as they’re inevitable in business. You may have anticipated for warranties to come at some point, but how exactly do you manage them?

A lot of businesses now understand the importance of planning for warranties, but don’t have systematic tools in place just yet to make the labor-intensive process of handling them more effective. Here are the most common challenges that businesses go through when managing warranties:

1. The long, arduous process of filing them

When a customer lodges a complaint and files for warranty, it could entail a tedious amount of effort like showcasing numerous proofs to become eligible for some reparation efforts. This arduous task of lodging for warranty can be time-consuming and frustrating for any customer whose expectations were not met in the first place. As a result, customers simply become dissatisfied with the product or service. And when they do, they either choose to forego claiming the warranty or go to your competition hoping for a better experience.

Managing warranties may seem like an investment, but it’s a worthy one for your business. If you hope to offer great quality products and services that will win your customer’s trust and loyalty long-term, choosing not to overlook this aspect of your business can yield better results.

2. Manual and labor-intensive warranty management procedure

Warranties do not only entail cost and take away potential revenue, but they can be a labor-intensive process for any business. If your warranty management process involves engaging external parties such as the case with repair services, that could be labor-intensive. Fulfillment of repair services, for example, normally involves turnaround times, effort, and add-on costs for every single warranty coverage.

The best way to manage potentially repetitive warranty claiming tasks is to automate. Forego manual data gathering with Packtica’s versatile CheckNow authentication platform. CheckNow not only addresses issues with product authenticity, but aids in processing warranty as one of its modular features. With an automated system that consolidates all essential information in one system, you are set to speed up the warranty claiming process, gather consolidated data from multiple sources more efficiently, and deliver a better customer experience overall.

Efficiency will always win your customer over and make it easier for them to trust you. Managing warranties the right way enables you to make it up to your customer.

3. Lack of data insights to drive improvements and innovations

When the warranty procedure is not automated and everything is manually done, consolidating data could be a challenge. When these report claims are coming from multiple sources and formats (e.g. paper documents), this requires massive time and labor to consolidate.

The entire process could affect accuracy of reporting and overall analysis, which is essential for driving enhancements and innovations in the business. It makes sense to automate warranty claims as this makes creating detailed reports on quality issues easier and more efficient. Decisions and analysis that’s founded on accurate data is necessary for addressing issues and enhancing products and services more effectively.

Packtica’s CheckNow System Enhances Warranty Management Practices

Every business is unique, but warranties are guaranteed to come in one way or another, whichever industry you’re from. May it be in the form of product or service, looking after your after-sales support with warranty management solutions in place will help your business deliver value and quality on its own.

CheckNow is mainly an authentication platform. It serves as ASEAN region’s no. 1 authentication platform enabling businesses in the region to do a lot of powerful things. Its major key features include authentication, geolocation, engagement, and traceability – a massive cohort of benefits for businesses to take advantage of and help enhance their supply chain. 

Packtica’s CheckNow system is a two-way communication channel between the consumers and the platform subscribers that enable modular features such as marketing, warranty, raffle system, and surveys, among other features, to become possible, too. Through the unique QR code scanning mechanism that supports product verification and product authenticity, Packtica offers brand protection, supply chain traceability, and big data analytics to multiple businesses and organizations.

Through its persistent efforts to provide superior quality holographic solutions, Packtica has grown to become a leading security packaging and printing label in the industry since 2010.

Today, we continue to enable businesses by ensuring product security and product authenticity amidst a continually changing market. Finding intelligent brand protection solutions to fight against counterfeit, price dumping, piracy, and parallel imports, among others, fuels us.

If you’re on the lookout for business partners to help fight against major product security issues that are widespread in the market today, count on us to work with you every step of the way. For inquiries, email sales@packtica.com.ph or contact +632-8842-0430

Navigate the Global Supply Chain Crisis with Packtica

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Unless you’re in the manufacturing business, supply chain was not always a term used by everyone on a daily, practical sense. But due to the realities created by the pandemic since 2020, supply chain issues became apparent, becoming one of the forefront reasons behind inflation, among other things.

Almost everyone now understands the massive importance of supply chain shortages and delays and what they meant for their respective homes and businesses. You don’t have to be a business owner to recognize how supply chain plays a massive role in our everyday lives. For example, when there’s a shortage of a very basic commodity such as toilet paper, noodles, and canned goods at every grocery store where they’re typically abundant, that’s a likely indicator of supply chain issues. A mismatch between supply and demand is likely the root cause.

There are numerous reasons for this crisis defined by several shortages and delays. It was brought mainly by the pandemic and of other contributing factors resulting from the lockdowns and people’s limited mobility. At the height of the crisis, global supply chain was disrupted by workforce shortages, importation delays, short-staffed freight companies, and overall, people experienced an overwhelmed system around the globe as a result of this. Unprecedented meant no one was prepared enough to respond to the sudden spike in demand for products across several industries. People were now buying their goods online but with this heightened demand for goods, supply was subsequently met with a variety of limiting factors.

Now that we’ve identified the several causes of the supply chain issues faced by nearly all companies around the globe, it’s more efficient for businesses to come to terms with these realities and come up with a game plan to address supply chain bottlenecks.

3 Ways to Navigate the Supply Chain Crisis in Your Own Business

1. Define the Source of Bottlenecks

If you’re a business relying on several suppliers to continue operations, you’re likely affected by this supply chain problem. The good news is that every business is unique, and so is its supply chain. By clarifying your product flow or how you’re operating as a business, you’re easily able to identify the various possible sources of these issues. It’s easier to address a problem when we’ve determined its causes, leading us to understand how to resolve them proactively. It’s even better to centralize your supply chain data (if it’s that intricate), so you get a holistic view of what’s going on overall and be able to respond quickly.

Supply chain traceability enables you to track your products from their main source to consumers. So as a brand and business owner, this gives you extra confidence and a glimpse of how dealers in your chain react and perform. This mechanism is enabled with Packtica’s CheckNow platform. Packtica offers smart solutions that enable tracing distribution chains and tracking their locations and mobility of your items. Access and utilize data within the palm of your hand to deliver smarter solutions that will necessarily address these bottlenecks.

2. Outsource to Reliable Local Suppliers

If you’re thrown into a chaotic supply chain loop due to factors that are beyond your control, it makes sense to be proactive and decide to go for a change. This change could mean deciding to go for local suppliers instead of offshore ones and minimizing the delays and turnaround times involved in keeping your operations smooth. 

As a business, you often need the cooperation of reliable contractors and partners to maintain smooth operations within your business. It makes sense to find local ones to partner with as that not only lessens waiting time but also the shipping costs involved in the delivery of items. Not only will you be creating more efficiency in your business operations, but you will also be supporting local livelihood when you do this.

Packtica provides high-technology solutions to various industries ranging from retail, manufacturing, even education, and government bodies that include data collection methods, product QR code monitoring, geolocation system, and online QR code capture system. These help support efficient and systematic business operations. From security labels to online QR code authentication platforms, these are expertise that Packtica proudly delivers to the market as one of the biggest security printing companies in the local scene (Philippines), as well as the ASEAN region.

3. Build a New Game Plan and Implement It

Business owners understand the need to adapt to the ever-changing market. With great changes, come great costs. But now that we’re no longer in denial after having identified a crisis in the supply chain, it’s better to come up with new, well-thought strategies that can address these issues within our operations. Doing so can make these changes work for our business more efficiently.

Just substituting old suppliers with new ones may not be enough strategy for adapting to changes. Effective supply chain management involves a seamless blend of multiple factors ranging from competence, smooth IT infrastructure, and a vast network of resources, among other things. You may not have to figure all these by yourself if you have the right partners in business. 

Engage with reliable third-party providers of products and services that will make business fulfillment easier for you. The key is to create solutions that will impact your supply chain positively, most especially in the long term.

How to Move Your Business Forward in a post-pandemic world

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Everything in life (good or bad) always comes to an end. After what has been nearly three years of struggle amidst a global crisis that has never been seen before 2020, we have fortunately and hopefully now come towards the tail end of the most life-changing pandemic our generation has ever seen.

Now that the world is gradually restoring some order that has been lost due to a lot of changes, it seems very fitting to say that everyone is trying to move forward with their lives. Regardless of what happened the past 2 years, we are all left to make sense of the debris of our past. We’re also resetting and moving forward with many lessons learned.

Just like how a boxer moves their body away from an opponent to lessen the impact of potential blows that are thrown their way, we’re rolling with life’s many punches. Tough times never last, but it surely builds character in people and in businesses.

If you’re in the driver’s seat of an enterprise with people and projects that depend greatly on you as a business owner, you may be wondering of the best ways to move forward in business now that the world is opening up again.

Read on to find out how to move your business forward as we’re entering the post-pandemic era:

1. Sit Down and Make Plans

It’s a good place and time to sit down and re-prioritize making contingency plans for your business moving forward. Every business owner knows the importance of creating plans, what more in a time defined by sweeping changes. 

The pandemic may have even opened our eyes to the value of creating plans for worst case scenarios. Hopefully the time to use them won’t ever come, but just in case, it’s always best to be prepared for future unknowns.

2. Execute Those Plans

Plans are great, but have you ever executed plans and got fantastic results out of it? That’s even better. Plans are nothing without action. Execution is the key to making changes happen and if you want to scale up from where you’re currently at in business or even if you just want to keep the momentum, you need to take action consistently. 

Don’t get stuck in overthinking as staying in place for too long could put your business at risk of becoming obsolete. Should plans fail as they’re bound to at some point, at least you won’t come out empty-handed as you’re learning valuable lessons, too.

3. Listen to People’s Feedback

It’s a good time to lean into your community for feedback as this can serve as a guide on where you should go from where you’re currently at. Apart from your customers, they could be your employees, vendors / suppliers, and investors. Reach out to them and gauge whether it’s worth implementing new strategies or sticking to the ones that have always worked. 

Every person who touches your business plays a role in your growth and will likely want to contribute to your vision if they understand and share the same principles.

4. Focus on Things That Could Influence Your Wins

There could be a hundred things you could start doing in your business at this point, but as good an idea as they seem to be, you could only focus on implementing a finite number of things. Don’t forget to put your focus on efforts that could influence your wins in business. You may have turned to online marketing during the past two years and gathered a significant amount of leads from it, continue doing that. 

5. Accept Change and Evolve with It

The worst thing you could do in a post-pandemic society is to think that we could now go back to how things were. We’re all currently challenged to accept the changes that have shaped our lives and business the past few years and evolve with it. As the world is changing, your business equally needs to come along for the ride. Be open to new strategies that will seem promising to your business’ success.

6. Invest in Security Aspects of the Business 

Security and authenticity has never been more valued by customers and business owners alike. That means it’s a good time to invest in this aspect of your business to optimize solutions and get people to continue choosing your brand. 

SECUREPACK is a whole new concept of packaging

One of the most valuable lessons from the e-commerce boom that reshaped the retail industry recently is how necessary it is to offer security to customers who are plagued with concerns such as fraudulent transactions and lack of trust from bogus online sellers. Investing in this aspect of your business will go a long way in keeping trust and brand loyalty.

Stay Authentic and Well-trusted in Business with Packtica

Authenticity means a lot to your customers today. After years of being exposed to frequent issues of piracy and counterfeit consumer goods over the internet, brands elicit better response from customers when they’re able to prove and provide assurance of their product’s authenticity.

Packtica, now one of the biggest online authentication platforms in South East Asia and in the Philippines, specializes in providing versatile security packaging solutions that complement your brand. It’s time to enhance your products’ safety with security labels that enhance your brand inside and out. Choose from a wide variety of security labels or the number one authentication solution in the ASEAN region today, CheckNow.

CHECKNOW is an Online QR Code Authentication Platform

CheckNow secures the authenticity of your products by collecting real-time data and leveraging a two-way communication channel between consumers and platform subscribers. From an authenticity platform that’s immensely helped several brands in resolving countless counterfeit activities, this revolutionary technology also continues to evolve now becoming a multi-usage platform for big data collection, marketing, and communications functions.

Stand out even in a saturated market by partnering with Packtica. Aim for elevated security packaging solutions to help move your business forward in a post-pandemic society. Contact us at +632-8842-0430 or email sales@packtica.com.ph to get started.

Six Ways to Influence Customer Purchase Decisions

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If you’ve been in business for several years, you may have already determined certain factors that influence people to make a purchase from you. With time and adequate trial-and-error in your marketing strategies, you’ve likely learned many things about your market by now, helping you to sustain the business. 

Seasoned entrepreneurs thrive in business when they take the time to assess and evaluate their efforts. This is the most reasonable thing to do to determine which efforts are worth investing and which ones are a waste of valuable resources. Of course, these highly depend on which industry you belong to and what type of market you are attracting in your business as well. Just because one type of marketing effort is working well for a business that you know, does not automatically mean it will work as well for your own business. 

There are various factors that influence buyers to make a purchase and they vary from one business to another. But there is a process that customers typically go through when making a decision whether to buy a product or not. Considering to buy something does not always translate into an actual purchase. This is where it becomes necessary to understand which factors are effective and which ones are likely to lead into a sale from a target consumer.

1. Comparison is a given

Seasoned entrepreneurs and marketers are well-aware of the reality of competition that surrounds every type of business. If you have a business, you likely have a competitor who is ready and willing to serve your client or potential customer any time. A loyal customer who decides to make a purchase from you regardless of the wide availability of competitors in your industry is everything nowadays. A loyal customer is so valuable to a business, especially in a time when social media has become so influential to consumers. A customer in this day and age has the power to make or break your brand. By simply sharing about their experience with your business, customers can likely spread positive awareness or create a bad reputation for your brand.

It’s important to accept the fact that comparison is unavoidable and competitors are available, but on the bright side, this keeps businesses on their toes when it comes to delivering a product or service to customers. Be aware of competition so you have the opportunity to exceed expectations and be top of mind for the people you are serving.

2. Information that’s within reach

Customers these days scour the internet to get basic up to the most detailed type of information that could help create an informed purchase decision. For high-value items, it’s always important that the most essential information about your product is accessible to a target customer. Or in cases where services are provided, it’s helpful for potential customers to get access to some information regarding the quality of service you offer. You can do this in various ways such as collating reviews and testimonials from happy clients, video marketing demonstrating how your offering works, and through various creative efforts.

While most decisions to buy or not to buy a product are emotionally-driven, given enough time and with the power in your customer’s hand to research and process their buying decisions, information can be very powerful. Always be prepared with the most helpful information that will likely get potential customers to choose you or at least, consider you the next time.

3. Emotional appeal

Emotions rule the arena of buying and shopping. Ever experienced “impulsive buying”? The psychology behind selling is more than meets the eye and as much as we’d like to believe that it is as straightforward as getting your marketing strategies correctly or it is an exact science, it is often more driven by human behavior and emotions. To put it simply, what gets most people to decide to buy is by pushing the right buttons. 

Emotions can be one of the most effective triggers for buying decisions, which is why it is also important to consider this when enticing customers to choose you over other competitors. Your product’s emotional appeal varies from person to person, but generally speaking, your brand which encompasses your choice of colors, your copywriting and choice of words, the quality of customer satisfaction you deliver, and even the timing of your ads are likely to influence people to consider or decide to buy from you.

4. Online reviews

According to a survey from BrightLocal, 88% of consumers trust online reviews more than recommendations given by a colleague. Around 2014, the same survey also pointed out that around 39% of consumers tend to read reviews on a regular basis. In 2022, this figure might pale in comparison to the significance of digital channels used for marketing and selling products. 

Undeniably, we now live in a time when online reviews largely determine potential sales of products. Products with the most number of positive reviews are immediately ranked on top by marketplaces, whereas listings that don’t get enough reviews are least likely to be found as they’re placed on the bottom of the marketplace search engine. 

It’s easy to see how product reviews are becoming the most influential tool to help buyers make a decision to buy or choose other products instead. Leverage this tool for your business especially when you’re selling online and witness how positive words impact the future of your brand.

5. Availability and Urgency

‘Slow and steady wins the race’ unfortunately does not apply to e-commerce. The fastest player and the one who often meets the urgency required by many buyers always has the edge in the online marketplace. Be time-conscious and set expectations regarding the delivery of your packages as these form part of a highly-satisfactory experience for online buyers.

6. Safety and security

Today’s consumers not only have the luxury of comparison and access to limitless information to help inform their buying decisions, but they can also be incredibly skeptical. It goes without saying that online businesses need to meet a lot of requirements to be able to win their customers’ trust. One important factor for businesses to consider is establishing the safety and security of their products as these, no doubt, enhance credibility and trust amongst buyers. 

There are infinite ways to communicate safety and security of the products you are offering. Today, as e-commerce dominates worldwide shopping, meeting security standards often entails the use of secure packaging. 

Take secure packaging to the next level with Packtica

Maintain the integrity of your brand by ensuring your products get to your buyers in one piece and at the same quality as when they left the warehouse. Packtica’s security labels are embedded with QR codes, a unique way to secure products from being copied and a powerful method for businesses like yours to create a statement and minimize the possibility of products from being compromised while in transit.

Now one of the biggest online authentication platform providers in the ASEAN region, Packtica enables consumers and business owners alike to enhance the security of their products. Through CheckNow, consumers are able to scan each unique QR code and verify authentication via our cloud-based server. It works as a two-way communication process between consumers and platform subscribers. 

CHECKNOW, Packtica’s Online QR Code Authentication Platform, is the No.1 Authentication Platform in ASEAN Region. 

CheckNow has immensely helped reduce counterfeit activities and paved a reliable method for businesses to establish their product’s authenticity. It has now further evolved into a multi-usage platform that is no longer used for authentication purposes only but also for communication, marketing, and big data collection thanks to our upgraded features.

Protect your business today and let’s work together in building a stronger brand in 2022. Contact us directly at +632-8842-0430 or email sales@packtica.com.ph. It’s time to choose the best brand protection solutions for your business!

Four Reasons Why People Buy Fake Products

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Counterfeit products have been growing in popularity, and more recently at an even steadier pace with the global shift towards e-commerce.

Counterfeiting or the act of imitating an original product with an established high value is intended to replace an original one for a cheaper price. It is considered an illegal activity for it breaches the intellectual property rights of a brand owner, profiting from their positive reputation. Moreover, it can also be considered an act of stealing and destroying a positive brand image through selling substandard lookalike items. 

Regardless of all the downsides and issues that come along with supporting counterfeits, it also continues to fill in certain gaps between big businesses and the evolving needs of consumers, which is why it is unlikely to disappear without us taking massive action to fight back against it.

If you’re a brand owner, who’s spent a considerable amount of effort growing your brand through the years, it might be time to look into the security of your products and brand. Are you vulnerable to counterfeiters? Could your product be in danger of getting copied and sold for a much lower rate? These are just a few of the concerns most established brands today are experiencing with the huge presence of counterfeit trade.

Sometimes, no matter how much we try to prevent illegal activities like this from happening to our businesses, it’s not enough to simply address the counterfeiters head-on, who are likely difficult to trace in the first place. 

Looking into the psychology behind consumers who support and buy counterfeit items might be a good place to start addressing this. The moment we look at things from the market’s perspective and consider their motivations, we might be able to come up with more effective ways to address the problem directly.

2 Types of Counterfeit Product Purchases

To understand the motivation behind consumers who support counterfeit products, it’s important to acknowledge that not all counterfeit purchases are similar. Non-deceptive counterfeiting happens when a customer is openly aware that they are purchasing a fake item. They are aware that the product they are buying is an imitation and support it nonetheless. Deceptive counterfeiting is when a customer is unaware that the product they’re buying is fake. They believe that they are supporting the original brand, but they have no idea that they’re buying a substandard imitation of the product. This may lead to customer complaints directed towards brand owners. Non-deceptive counterfeit purchases reveal a buyer’s motivation for supporting counterfeit goods. In this type of purchase, the buyer is aware and gives their consent.

Top four reasons why people support and buy counterfeit products

1. Cheaper Price

Not everyone agrees with buying an item for a hefty amount of money. Some people cannot appreciate the value that they’re buying an item for. So they make decisions based on how the item looks upon purchase and decide how much money they’re willing to buy the item for.

One of the most common reasons why people continue to support and buy counterfeit goods is because of practicality; it’s cheaper. Some people may believe that there’s little to no difference when buying counterfeits versus original products, or that brand may be the only differentiating factor. But this is rarely the case.

When people choose to buy a fake product, they’re not only supporting an illegal business. Most of the time, they’re also settling for products with lower quality and that may not meet certain standards. In some instances, it may even contain harmful ingredients, such as the case for some counterfeit cosmetics. On the other hand, choosing to buy counterfeit electronic gadgets or automotive parts at a cheaper cost can pose some dangers, if these products did not undergo testing or fail to meet quality standards that would make them safe for use.

2. Social Pressure & Social Media Influence

We live in an age when social media is already a huge part of our lives and plays a key role in our buying decisions. From online ads to countless promotions from influencers and even people we know, we’re always just one decision away from swiping our cards and buying the items we see online. 

Social media is not only a conducive place for connecting with people, it is also like a big virtual shopping center. We’re always in the middle of a lot of pressure to buy the coolest things we find online, and advertisements can come from either an influencer or directly from people that we know. 

Social media makes us more predisposed to buy things that are trendy or to follow the hype. This is how counterfeit products become so attractive to online shoppers because they satisfy that craving for novelty or enable us to keep up with the Joneses online, but there’s little monetary investment required compared to buying original products.

3. Bargain Hunting

A lot of people are on the lookout for the best deals they can find online. And true enough, the best deals can be found online. From consumer goods, personal care items, to retail brands, whatever you used to spend hours looking for in shopping centers can now be easily searched in online marketplaces for only a few minutes. And the best thing is, you are likely able to buy just about anything within a minimal budget.

Some people who buy things online for a cheaper price are not concerned whether the product is genuine or not. They’re just as happy with generic items or lesser-known brands because they’re truly more concerned about their budget and are finding ways to be more practical. 

A lot of consumers can still be educated about the pros and cons of buying original products versus counterfeits because chances are, this is not always on top of their minds when they’re shopping for an item with a limited budget.

4. Seeking Novelty

When people want to experiment with new toys or gadgets out of curiosity but are not committed to investing a lot of money for a particular item and are expecting items to be damaged eventually, they may opt to buy counterfeit products instead. 

Sometimes, an individual is simply more concerned about being able to try something new or own a trendy item for the novelty of it. They might have a disposable mindset towards buying an item because they do not appreciate its use or importance in the long-term anyway. If this is the case, they’ll want to invest as little money and may not always be keen on buying authentic products that could be more expensive. 

Why Brands Need to Be on Their Guard

Whether people are motivated by practicality, social pressure, a shrewd mindset (that wants to beat the system), or are hungry for novelty, these are identified gaps between big brands/businesses and the evolving demands of consumers.

Within these gaps, counterfeits have been able to fill a need, and continue to thrive as advanced technology continues to make it easier for them to do business at a near-zero risk. Even if counterfeiting and piracy will always be illegal, the trade has a dramatic potential for growth. 

Brands are called to stay on their guard and avail of every possible means to secure their businesses from these threats. There are various ways to protect our brands from various attacks but one of the main concerns often has to do with the safe delivery of our products to our customers.

Packtica offers high-technology brand protection solutions for every type of business. Your business’ security is our business. Let’s work together for a great solution.

Protect your brand today by securing your packaging at every step! Call us at +632-8842-0430 or email your concerns to sales@packtica.com.ph. 

3 Effective Brand Protection Solutions for your Products this Holiday Season

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Brand protection solutions for your products this holiday season

As the holiday season approaches, arm yourself with 3 of the most effective brand protection solutions for your business.

There is no other season in the year like the holidays. It’s the season of giving, shopping, and celebrations. In the past, brick-and-mortar shops would be evident to crowds of shoppers, buying gifts for the people in their lives. But 2020 redefined our shopping experience on a global scale, and here we are, about to approach another high-traffic, online shopping holiday season this 2021.

Most holiday shopping this year will still be occurring via online marketplaces and e-commerce stores. There are many pros to this shift towards e-commerce, but businesses worldwide are likewise subjected to various brand threats as the internet becomes the most powerful enabler of counterfeit trade.

Brand owners spend a significant amount of time, money, and effort building their brands and ensuring top-quality products to be made, especially for the long-established ones. They’ve earned a respectable brand reputation, which ultimately makes consumers choose them over the others. But with cheaper, lookalike imitations that are easily available to be purchased online, original brands are now at the mercy of counterfeits and fake products, losing a ton of sales and profits through various forms of infringement.

Counterfeits may be cheaper, but they are rarely at par in quality and value. The price difference may be often based on whether the product has successfully passed quality standards or not.

Why Brand Protection Solutions for your Packaging Matters in Your Product’s Security

Any product that you buy from a store comes with its unique packaging. A packaging serves different purposes: 

  • to provide protection & ensure the product reaches the consumer in good condition, 
  • to carry relevant information about the product, which may include directions for safety and proper use,
  • to enhance a product’s aesthetics, and
  • to promote the business and communicate the brand.

These are a few of the most common uses of product packaging. But with the imminent threat that counterfeits pose to brands, brand protection strategies have also become invaluable for businesses to actively fight back against counterfeit trade.

Brand Protection Solutions for Businesses this Holiday Season

Brand protection is the act of integrating anti-counterfeiting solutions, anti-theft, and tamper-evident solutions on product packaging to help minimize the potential damages that threaten a brand. An authentic brand’s value could be attacked and damaged by activities like counterfeiting, piracy, product theft, and tampering. 

With e-commerce generally making it so much easier for these transactions to occur with minimal to no sense of accountability, brand protection solutions have become a necessity alongside any business’ efforts to build their brand identity and brand awareness.

1. Consumer Education

Clear communication paves the way for understanding what is truly going on. Not all consumers are aware of the presence, what more of the proliferation of counterfeits in their midst. They may become drawn to purchasing knock-offs for the cheaper price and savings they get. 

Brand owners are responsible for educating consumers about the quality of their products, the presence of fake imitations, incorporating brand protection solutions that will distinguish their brands from all the rest, and then communicating these authenticity measures for the consumer’s assurance in their packaging. 

If you’re a cosmetics brand, communicate the safety of your products’ composition and the potential dangers of purchasing cheaper versions that do not meet the same standards and may contain ingredients that harm the consumers’ face or skin. Guide the consumers on how they can be assured to purchase authentic cosmetic products. And then make it easier for the public to distinguish a counterfeit product from an original one by integrating brand-protection strategies.

Electronic gadgets and automotive parts are among the most-targeted industries for counterfeits. Electronics are a huge tool for convenience in our modern lives, but they could be easily duplicated without meeting any standards and sold for a cheaper price. The lack of testing and meeting standard quality measures could pose threats to people’s lives when these electronics and automotive parts are used. Brands need to initiate this information drive and campaign against cheaper knock-offs.

2. Security Packaging

Brand owners are in a better position to fight back against counterfeits when they mindfully integrate brand-protection strategies in their product packaging. For industries that are plagued with grey market sales and counterfeits such as the pharmaceutical industry, retail, automotive industry, and even the government, product packaging should also serve the purpose of informing consumers about the safety and security of the products involved. Integrating measures to authenticate products would set brand owners apart and make it harder for unauthorized companies/sellers from duplicating and selling cheaper knock-offs on the internet.

Packtica's Tamper-Evident Seal Tape

There are several ways to integrate security packaging. Secure packaging does not have to mean losing the aesthetic presentation of one’s product, which a lot of retail brands are concerned with, understandably. Packtica offers a wide range of customizable, security labels that are designed to fit the unique requirements of every brand. By integrating variable data printing technologies in the form of QR codes, micro texts, and mosaic designs, to name a few, each security packaging is executed uniquely and comes with one-of-a-kind features.

By delivering the highest quality of security available for every packaging design, we ensure to prevent or minimize infringement through product theft or product imitation. We offer user-friendly and convenient product verification modes that do not require special equipment; smartphones are enough. And we do all these with the help of variable data printing technologies or hidden information that carries authentication data to detect or prevent product tampering.

SecurePack is not your ordinary packaging

Packtica’s SecurePack combines a variety of security printing technologies e.g. hologram foil hot stamping, variable data, transparent hologram lamination, and special ink for identification and bespoke pattern purposes. SecurePack, which was introduced in 2017, is differentiated by the use of variable data which provides an added layer of protection for products and brands.

3. Product Authentication

As counterfeit transactions mostly happen online, having a reliable online authentication process in place will save a lot of time and keep counterfeits at bay or minimize them. Packtica’s CheckNow is an online QR code authentication platform that has effectively prevented a lot of counterfeit activities. Today, CheckNow has evolved into a multi-use platform that’s capable of more than simply conducting authentication procedures, but also marketing, communication, and big data collection. 

CheckNow is among the best brand protection solutions you could find for your business

Through CheckNow’s revolutionary technology that utilizes big data analytics, we’re able to retrieve and identify real-time information with high accuracy, thereby assisting businesses in examining complex but useful data that can inform their business decisions. By scanning a unique QR code on their smartphones, consumers get linked to our cloud-based server, where the authentication process occurs. CheckNow creates a two-way communication process between the consumers and platform users/subscribers.

With the holiday season on the horizon, it’s better to be safe than sorry. Let’s go beyond promoting our brand, but ensure to protect it too against various forms of infringement, especially counterfeits that are growing in number on various online platforms.

Protect your brand through one of the biggest online authentication platform providers in SEA. At Packtica, we enable you to fight back against brand attacks in a variety of ways. 

Contact us directly at +632-8842-0430 or email sales@packtica.com.ph to choose the best brand protection solutions that suit your business needs this holiday season!